Strategy, search, pages, and paid media—connected.
Each service stands on its own, but they're designed to work together as one marketing system—from the first keyword to the final conversion.
Custom Marketing Strategy
Our marketing experts build a custom strategy tailored to your business goals, identifying the right channels, audiences, and messaging to maximize your growth.
Every business has different economics, customers, and competition, so a copy-and-paste campaign rarely works. We start by learning how your business actually makes money—your services, margins, sales cycle, service area, and capacity—and then design a marketing plan around it. The result is a written, prioritized strategy that shows which channels to use first, which audiences to reach, what to say to them, how much to invest, and how we'll measure whether it's working.
Process Overview
Results vary by industry, budget, and competition. All advertising campaigns are subject to platform policies and approval. We do not guarantee specific outcomes or ad placements.
Who it's for
- Businesses launching paid advertising for the first time
- Companies spending on ads without a clear plan or reporting
- Owners who want one coordinated strategy across Google, Meta, and Microsoft
- Teams preparing to scale into new services or service areas
Key benefits
- A clear channel mix based on where your customers actually search and scroll
- Audience and messaging plans built around real buyer intent
- Budget recommendations tied to your margins and lead value
- Defined KPIs—cost per lead, conversion rate, and return on ad spend—so success is measurable
- A 90-day testing roadmap instead of guesswork
Keyword Research
We find the search terms your customers actually use—separating high-intent buyers from browsers—so your ad budget goes toward searches that are likely to convert.
Paid search is only as good as the keywords behind it. We research the exact phrases people use when they're ready to hire, buy, or book, estimate their costs and competition, and organize them into tightly themed groups that match your services and landing pages. Just as important, we build negative keyword lists that keep your ads from showing for irrelevant searches—one of the most common sources of wasted spend we see.
Process Overview
Results vary by industry, budget, and competition. All advertising campaigns are subject to platform policies and approval. We do not guarantee specific outcomes or ad placements.
Who it's for
- Businesses running or planning Google Ads or Microsoft Advertising
- Local service companies that need to target by service and location
- Accounts with rising costs and falling lead quality
- B2B companies with long, specialized buying journeys
Key benefits
- Keyword lists organized by service, intent, and location
- Cost and competition estimates to guide budget decisions
- Negative keyword lists to cut irrelevant clicks
- Match-type and ad group structure recommendations
- Insights you can reuse for website content and SEO
Landing Page Development
A great campaign needs a great destination. We build high-converting landing pages designed to capture attention, improve user experience, and turn more visitors into leads and customers.
Sending paid traffic to a generic homepage is one of the fastest ways to waste budget. We design and build focused landing pages that match the promise of your ads, load quickly on mobile, explain your offer clearly, and make the next step obvious. Every page includes clear disclosures, privacy and consent language on forms, and conversion tracking so each lead can be attributed back to the campaign that produced it.
Process Overview
Results vary by industry, budget, and competition. All advertising campaigns are subject to platform policies and approval. We do not guarantee specific outcomes or ad placements.
Who it's for
- Businesses sending ad traffic to a homepage or outdated site
- Campaigns with good click-through rates but few conversions
- Companies launching a new service, offer, or location
- Advertisers who need policy-friendly pages for Google, Meta, and Microsoft
Key benefits
- Message match between your ads and your page
- Fast, mobile-first design built for paid traffic
- Clear calls to action and short, usable forms
- Built-in consent language, privacy links, and disclosures
- Conversion tracking and A/B testing readiness
PPC & Paid Social Management
Hands-on management of Google Ads, Meta Ads, Microsoft Advertising, and native advertising—built, monitored, and optimized against your cost-per-lead and return-on-ad-spend goals.
Once the strategy, keywords, and landing pages are in place, we launch and manage your campaigns day to day. That means structured accounts, careful budget pacing, search term reviews, audience refinement, creative testing, and bid strategies tied to real conversion data. You own your ad accounts and data at all times, and you receive clear reporting on what we changed, why, and what we're testing next. All campaigns are subject to each platform's advertising policies and approval process.
Process Overview
Results vary by industry, budget, and competition. All advertising campaigns are subject to platform policies and approval. We do not guarantee specific outcomes or ad placements.
Who it's for
- Businesses ready to run or scale Google, Meta, or Microsoft campaigns
- Companies whose current agency reports clicks instead of leads
- Advertisers exploring native advertising for additional reach
- Teams that want transparent, hands-on campaign management
Key benefits
- Account structure built for clean data and control
- Daily monitoring and regular optimization
- Creative and audience testing with clear hypotheses
- Conversion tracking, including offline lead quality where possible
- Plain-English reporting focused on cost per lead and ROAS
Where we advertise.
We recommend platforms based on your customers and budget—not on what's easiest for us. Down South Media Magic is an advertising agency, not affiliated with Google, Meta, Microsoft.
Google Ads
Search, Performance Max, Display, and YouTube campaigns that capture people actively looking for your services.
Meta Ads
Facebook and Instagram campaigns that build awareness, generate leads, and retarget engaged visitors.
Microsoft Advertising
Bing search and the Microsoft Audience Network—often a cost-efficient complement to Google.
Native Advertising
Content-style placements on publisher sites, paired with clearly labeled advertorial pages.
Before you get started.
Can I hire you for just one service?
Yes. Many clients start with a custom marketing strategy or keyword research before adding landing pages or ongoing management.
How long until campaigns launch?
Most campaigns launch within two to four weeks, depending on whether landing pages and tracking need to be built and how quickly platforms review ads.
Do you write the ad copy and create creative?
Yes. We write ad copy and develop creative direction, and we can work with your existing brand assets, photos, and video.
Do you require long-term contracts?
Engagement terms are discussed during your consultation and outlined clearly in your proposal before any work begins.
Will you guarantee my ads get approved?
No one can guarantee ad approvals. We build campaigns with platform policies in mind, and if an ad is disapproved, we review the cited policy, make edits, and request a review.
Not sure which service you need?
Start with a consultation. We'll review your goals and current marketing, then recommend the right starting point.